our story

KMRO was built with a simple belief:
there’s a better way to navigate the business of sports.

We are a woman-owned, Black-owned, family-run company rooted in service, strategy, and integrity.

Our foundation started long before KMRO officially launched. Founder Kyiia Rollag has always had a passion for sports, storytelling, and creating opportunities for others. With a background spanning athletics, media, marketing, and community impact, she saw firsthand how often athletes, families, and organizations lacked access to trusted guidance and resources.

Before KMRO, our work began in the nonprofit sector in 2020, supporting families and communities through grassroots initiatives focused on equity, access, and opportunity. Through that work, Kyiia and her business partner recognized a growing gap in the sports marketing space, especially for athletes, parents, and organizations trying to navigate branding, media, partnerships, and the rapidly evolving NIL landscape.

What became clear was this:
talent was everywhere, but trusted resources were not.

Rather than stepping away from the work they were passionate about, they saw an opportunity to bring that same dedication, innovation, and people-first approach into the sports industry.

That vision led to the creation of KMRO in 2021 and its official launch in 2024.

Our first client was an Olympian. From day one, the standard was set.

Today, KMRO works with athletes, families, brands, organizations, and media talent across the country. From Olympians and youth athletes to sports broadcasters and organizations hosting camps and events, our mission remains the same:

To help people navigate the business of sports the right way.

We believe in:

Leading with integrity
Creating sustainable opportunities
Educating and empowering clients
Thinking outside the box while remaining compliant
Building brands and partnerships with long-term impact

At KMRO, we don’t believe in one-size-fits-all solutions or taking advantage of vulnerability in a rapidly changing industry.

We believe in doing meaningful work that creates real opportunity, on and off the field.

meet our founder

kyiia Rollag, CEo |Marketing & PR lead

KMRO is led by founder and CEO Kyiia Rollag, a strategist with a decade of experience across sports, media, and marketing.

Kyiia’s journey in the industry began in 2016 at Nebraska Athletics, where she gained early exposure to the business of sports and athlete storytelling. She went on to earn both her Bachelor’s degree in Advertising & Public Relations (with a Sports Communications emphasis) and her Master’s degree in Integrated Media Communications from the University of Nebraska.

Her career spans multiple sides of the industry, giving her a well-rounded perspective that directly benefits KMRO clients.

She has:

Worked in digital sales at two of the top news stations, developing marketing strategies that drive real audience growth

Supported a sports marketing agency managing clients ranging from professional teams to youth organizations and nonprofits

Co-founded two grassroots nonprofit organizations focused on community impact and access
 
Why She Built KMRO

Through her experience, Kyiia saw a consistent gap:

Athletes, families, and organizations often had the talent and potential but lacked trusted guidance, strategy, and access.

With the rise of NIL, that gap only widened.

KMRO was built to change that.
 
As a woman-owned, Black-owned, family-run business, KMRO reflects Kyiia’s commitment to building something bigger than herself.

Her leadership blends strategy, creativity, and real-world experience, helping clients navigate everything from NIL and branding to partnerships, media, and long-term growth.

From Olympians to youth athletes, brands to broadcasters, Kyiia has built KMRO to serve clients at every level with the same intention:

Do it right. Build it strong. Make it last.